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Campaign concept

THE MORNING RITUAL

KHESHIG EDITION
CitrineBushido

Built in 72 hours: two synthetic characters, Ayla and Kaan, across three films and a 4K product capsule, with an original soundtrack. Directed and finished by me.

The films

Three films, one morning

Vertical · 4K · 24fps · original music

Her Ritual

Yağ Dengesi face bar

Watch in 4K

The Reel

Both rituals, one morning

Watch in 4K

His Ritual

Nord beard oil · Turkish voice-over

Watch in 4K
Frames from the films
Film still — Ayla, close-up Film still — Ayla & Kaan Film still — Kaan, beard close-up Film still — Ayla with the face bar Film still — Ayla & Kaan Film still — Ayla, cleansing Film still — Ayla & Kaan at the mirror Film still — Ayla, close-up
The cast

Two people who don't exist

Ayla and Kaan are fully synthetic. Each face is locked with a master and multi-view sheets, then held through every film.

Ayla

Her Ritual
Ayla — face Ayla in the Kheshig tee Ayla in the Börü gaiter Ayla full body
Ayla character sheet Ayla character sheet detail

Kaan

His Ritual
Kaan — face Kaan in the Kheshig tee Kaan in the Ronin short Kaan in the Bushido boxer
Kaan character sheet Kaan character sheet detail
The capsule

Six products, built in 4K

Clean packshots in Bushido's language. No photography, no samples.

Kheshig tee front
Kheshig tee back print
The Kheshig Tee
Börü neck gaiter front
Börü neck gaiter side
Börü Neck Gaiter
Basic boxer
Basic boxer three pack
Basic Boxer
Nord beard oil bottle and box
Nord beard oil bottle
Nord Beard Oil
Ronin basketball short front
Ronin basketball short angle
Ronin Basketball Short
Yağ Dengesi face bar and box
Yağ Dengesi face bar
Yağ Dengesi Face Bar
Process

How I built it

The hard part isn't one beautiful image. It's the two-hundredth frame agreeing with the first.

Magnificgeneration
Nano Banana 2Google DeepMind
Kling 3.0motion
Topaz Video AI4K finish
After Effectsedit & grade
Sunomusic
Claudedirection

This is one morning. Imagine a season.

Campaign concepts, product films, brand characters. Email me to talk scope.

eray@eraybalat.com